Grégoire Sourice, Heritage Resorts' New Representative in France

30 years in golf, events and luxury tourism. He knows the French market from both sides.

Grégoire Sourice didn't come to golf by accident. Since 1995, he has moved through this world — first as Key Account Manager at a Paris-based golf event agency, then as a commercial for Golf Européen and Golf Magazine, before founding his own consulting and representation firm, Grégoire Sourice Consulting, based in Cannes.

In between, eight years in the Middle East. First Abu Dhabi, at the Emirates Palace — one of the world's most celebrated hotels — managing MICE and sports groups as Sales Manager. Then Dubai, in prestige events with GL events and Ruggieri. Years that taught him, he says, to work with clients who notice everything.

« Golf is not just a sport. It's a network, a destination, an art of life. »

Since 2021, he has been representing premium golf resorts and destinations in France — including Argentario Golf Resort in Italy. It is in this same vein that he joins Heritage Resorts as official promoter on the French market: his brief, to introduce the Bel Ombre courses — The Reserve Golf Links and Le Château Golf — to specialist tour operators and travel agents.

At the GEGF (Groupement des Entrepreneurs de Golfs Français), where he has been Head of Communications since 2023, he holds a direct network within the sector — a concrete asset for Heritage Resorts as it looks to strengthen its profile among France's luxury golf prescribers.